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Service Advisor Training Program
Service Advisor Training Program is a three-part program that will prepare any service advisor to deliver industry-leading customer service while expanding sales opportunities. Taught by industry experts, students will master the skills needed to become the future leaders of your dealership. This package bundles the Service Advisor Training I and II courses at a reduced rate.
Save $50 USD with this Package!
Service Advisor Training I is a comprehensive training course designed to equip dealership Service Advisors with the skills needed to improve customer satisfaction, increase retention, and drive service department profitability. Participants will learn the fundamentals of accountability management, key service performance metrics, customer relationship building, and the Service Road to the Sale process. Through interactive discussions, practical exercises, and real-world dealership applications, learners gain the tools to enhance communication, build customer trust, and improve service performance. The course also focuses on understanding critical KPIs, maximizing labor sales opportunities, and delivering exceptional customer experiences that support long-term dealership success.
Class Length: 1 day
Key Objectives & Competencies:
- Build accountability habits that drive consistent service advisor performance.
- Understand key service department metrics that impact profitability.
- Improve labor sales and productivity through performance-focused best practices.
- Strengthen customer satisfaction and retention through trust-based communication.
- Learn proven techniques for managing customer expectations and loyalty.
- Master the Service Road to the Sale process to increase sales effectiveness.
- Identify opportunities to improve customer experience at every touchpoint.
- Develop skills that contribute to long-term service department success.
Service Advisor II is an advanced training course designed to help Service Advisors improve profitability, strengthen customer relationships, and master effective service selling techniques. Building on foundational skills, participants learn how to control lost profit, reduce unapplied time, leverage Multi-Point Inspections (MPI) and Additional Service Recommendations (ASR), and conduct more effective customer needs assessments. The course also focuses on advanced communication strategies, objection handling, and relationship-building skills that increase customer trust and service sales. Through interactive discussions, practical exercises, and real-world dealership applications, learners gain actionable strategies to enhance customer satisfaction, improve service department performance, and drive dealership profitability.
Class Length: 1 day
Key Objectives & Competencies:
- Increase service department profitability by reducing discounting and lost profit.
- Strengthen customer relationships through advanced communication techniques.
- Improve customer interactions across in-person, phone, and digital channels.
- Maximize service sales opportunities through effective MPI and ASR processes.
- Conduct thorough needs assessments to improve diagnostic accuracy and trust.
- Build stronger customer rapport through consultative selling techniques.
- Overcome common customer objections with proven communication strategies.
- Increase service revenue through advanced service sales and recommendation skills.
Service Advisor III is the capstone course in the Service Advisor training series, designed to help advisors elevate their performance and become world-class customer service and sales professionals. Building on the skills developed in SAT I and SAT II, this advanced course focuses on real-world application, problem-solving, and continuous performance improvement. Participants assess their strengths, identify growth opportunities, and create measurable action plans to enhance customer satisfaction, increase service sales, and improve dealership performance. Through interactive activities, group discussions, case studies, and professional development planning, learners gain practical strategies and leadership skills that drive long-term success in today’s competitive automotive service environment.
Class Length: 2 Days
Key Objectives & Competencies:
- Elevate service advisor performance through world-class accountability practices.
- Assess and strengthen the key traits of top-performing service advisors.
- Master walk-around techniques that build trust and increase sales opportunities.
- Adapt communication strategies to improve customer satisfaction and loyalty.
- Increase profitability by effectively managing labor rates and work mix.
- Leverage key service advisor KPIs to drive measurable performance improvements.
- Improve productivity through advanced time, task, and priority management.
- Solve real-world service challenges through collaborative problem-solving strategies.
Call the NCM Institute at 866-756-2620 or complete this form for more information or to register.
Single Class: If canceled 15–30 days prior to the session, 25% of the tuition will be forfeited unless rescheduled for another date within 1 year. If canceled fewer than 15 days prior to the session, 50% of tuition will be forfeited unless rescheduled for another date within 1 year. Non-attendance without prior notification or failure to attend the course within 1 year, will result in full forfeiture of funds. Must call by 2:00PM CST the Friday before the class begins.
GMEP: A $3,000 USD nonrefundable deposit is required at time of application with balance due 14 days prior to class start. Below is the refund schedule for the remaining balance, after the non-refundable $3,000 USD deposit is deducted.
- Cancellation on or before Session 1: 100%
- Cancellation on or before Session 2: 65%
- Cancellation on or before Session 3: 30%
- No Refund will be awarded after completion of Session 3