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Digital Performance Solutions For Dealership Success

Drive Success Through Targeted Training, Enhanced Customer Experience, and Strategic Insights

At NCM Associates, we provide comprehensive digital performance solutions designed to strengthen lead management, digital communications, digital sales operations, and a strategic plan to use AI. Our training programs cover every aspect of dealership operations, focusing on key areas for growth such as lead management, digital communication, and digital sales operations.

Dealership Digital Training and Leadership Solutions

Our in-dealership training focuses on key growth areas such as lead management, digital communication, and sales operations. Complementing this, our Mystery Shopping, 20 Groups, and training classes keep your dealership at the forefront of the market.

Our digital offerings are specifically tailored for:

Owners
Dealers
General Managers
General Sales Managers
Marketing Directors
Internet Managers
BDC Managers
Any Management-Level Role

With NCM's comprehensive digital services and training solutions, your dealership will not only enhance key operations but also gain a competitive advantage, ensuring sustained success and continuous improvement in a dynamic market. NCM Training is a GM IMR-approved turnkey Product.

Digital Performance Solutions

In-Dealership Training

NCM's comprehensive in-dealership training targets growth areas within your teams, covering Internet lead management training, dealership digital training, automotive digital consulting strategies, digital communication best practices, digital retail and remote selling, recruitment, staff development, BDC training for car dealerships, and digital sales operations optimization.

How will our training help your operation? Average dealers close Internet leads at 9%, while top performing dealers with NCM DPS training can achieve closing rates above 15%. Multiply your lead volume by these close rates to estimate your potential sales and profit gains through improved dealership lead conversion and Internet sales performance. Inbound sales calls close at 25% or more when using NCM's proven automotive sales communication strategies and call handling training frameworks.

Cost: $4,500 USD per day + instructor travel & meeting costs
Length: 2 or 3-day training sessions followed by 1 or 2-day quarterly visits. Additionally, we offer 6-week visits combined with a NO COST DPR, virtual training bridges, and Mystery Shops.

Marketing & Internet/BDC Training

NCM's Marketing and Internet/BDC training courses are designed to help attendees expand their online presence, strengthen their dealership's digital marketing strategy, and create a framework for success—while incorporating AI-driven insights and tools. These courses support a deeper understanding of modern automotive digital marketing methods, Internet sales processes, and how emerging technologies like AI can enhance efficiency, personalization, and overall performance.

Mastering Digital Marketing

Built to strengthen your online presence, create a framework for success, and apply key automotive digital marketing strategies for dealerships. Topics include automotive website design and optimization, search engine marketing (SEO and SEM), generative engine optimization (GEO), lead sourcing strategy, classified listing performance, social media marketing for car dealerships, and online reputation management—along with the integration of AI-driven tools to enhance visibility, targeting, and performance across digital channels.

The course focuses on core concepts with hands-on application, preparing attendees to manage or hold vendors accountable for measurable dealership digital marketing results and ROI.

Class Length: 2 days
Click here for available dates

Internet/BDC Operations Management

This course will teach you the best operational structure, core processes, and situational processes for an Internet Sales and BDC department in an automotive dealership. Taught by automotive industry subject matter experts with practical dealership experience and application in similar roles—including BDC management, Internet Sales Management, and Marketing Director—attendees will learn proven BDC communication tactics, automotive word tracks, Internet lead response strategies, and appointment-setting techniques for email, phone, text, chat, video, and mail.

All classroom discussions are focused on improving your team's dealership lead conversion, inbound call handling performance, and Internet sales closing ratios, delivering an exceptional return on your investment. Attendees will return with a Digital Success Guide, Inbound Call Guide, and Outbound Call Guide to ensure the class curriculum succeeds back at your dealership.

Class Length: 2 days
Click here for available dates

Online Custom Training

Current clients receive customized live web training sessions focused on automotive sales communication skills, BDC performance improvement, consumer-centric messaging, and effective digital sales verbiage. Sessions are recorded for ongoing review and internal dealership training by management, supporting long-term Internet department accountability and sales process consistency.

Cost: $795 USD per session
Length: 1 – 2 sessions, 1 hour each, every month

Mystery Shopping

Our mystery shopping services support dealership performance improvement and Internet sales process evaluation, driving team accountability through coaching, motivating process improvements, and providing insights into competitor strategies.

Programs include Lead and Phone Mystery Shops for both sales and service departments, along with competitive mystery shops to benchmark performance against other dealerships in your market. Customizable automotive mystery shopping programs are available to reinforce dealership digital training efforts and improve lead response time, phone skills, and appointment-setting consistency.

Cost: $75 USD per mystery shop
Length: Recommended 1 internet and 1 phone shop per week

Marketing, Digital Operations, and Internet Sales / BDC Groups

NCM Associates offers Marketing and Internet/BDC 20 Groups that connect dealership leaders responsible for digital marketing, Internet sales, and BDC operations. These groups bring together similar, non-competing dealerships to share strategies, review performance metrics, and improve dealership digital processes through collaboration and benchmarking.

Participants analyze key data points such as lead conversion, marketing ROI, appointment rates, and BDC productivity. With the guidance of an experienced moderator and structured performance reporting, members compare their results with peers and identify opportunities to strengthen their AI-driven marketing strategies and tactics, as well as their broader digital marketing and branding strategies. This collaborative approach helps members operate more effectively as integrated, high-performing teams—rather than as silos of disconnected marketing or BDC expense—while improving overall Internet sales performance.

Through regular meetings and ongoing collaboration, Marketing and Internet/BDC 20 Groups provide actionable insights that help dealerships improve lead management processes, vendor accountability, and BDC operations. The result is stronger digital performance, better conversion rates, and a more effective approach to managing today’s online car buyers.

Improve Dealership Digital Performance and Lead Conversion

Your dealership’s digital performance is only as strong as the processes, communication strategies, and team execution supporting it. Whether you want to boost Internet lead conversion, strengthen BDC performance, elevate your digital marketing strategy, or build a more effective remote selling process, the right support makes all the difference.

With NCM Associates’ digital performance solutions, your team gains the tools and accountability needed to compete and win in today’s market.

Complete the Interest Form above to learn more!