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Internet Management Program
The Internet Management Program is designed to help attendees expand their online presence, create a framework for success, and understand digital marketing methods. This includes website design, search, lead sourcing, online classifieds, social media, and reputation management. Additionally, students will learn the best operational structure, core and situational processes, and proven communication tactics for email, phone, text, chat, video, and postal mail, all with a focus on providing an exceptional return on your investment.
Save $300 USD with this Package!
Internet/BDC Operations Management is a comprehensive dealership training course designed to help leaders optimize Business Development Center (BDC) performance, improve customer engagement, and increase lead conversion. Participants will learn how to establish effective goals and KPIs, enhance the digital customer experience, and implement proven lead management processes that drive sales results. The course explores BDC structure, recruiting and hiring strategies, compensation planning, communication techniques, and performance management best practices. Through practical exercises, process evaluations, and instructor-led discussions, learners gain actionable strategies to improve response times, strengthen customer interactions, maximize appointment-setting success, and drive dealership growth in today’s digital retail environment.
Class Length: 2 days
Key Objectives & Competencies:
- Establish performance goals and KPIs that drive BDC success.
- Enhance the digital customer experience to increase engagement and conversions.
- Implement proven lead management processes that improve response times and results.
- Optimize BDC structure, staffing, and compensation for maximum effectiveness.
- Recruit, develop, and retain high-performing internet sales professionals.
- Strengthen communication skills across phone, text, email, and video channels.
- Overcome customer objections using modern sales and engagement strategies.
- Conduct performance reviews that improve accountability and operational results.
Mastering Digital Marketing is a comprehensive automotive marketing course designed to help dealership leaders leverage digital strategies to increase website traffic, generate qualified leads, and improve overall marketing ROI. Participants will learn how to navigate the evolving digital landscape, optimize customer engagement, and create data-driven marketing campaigns that support dealership growth. The course covers SEO, SEM, paid and organic social media, website user experience, reputation management, Google Business Profile optimization, video marketing, and emerging AI technologies. Through practical exercises, performance analysis, and strategic planning, learners gain actionable tools to improve online visibility, enhance lead conversion, and maximize digital marketing effectiveness.
Class Length: 2 days
Key Objectives & Competencies:
- Develop data-driven digital marketing strategies that drive dealership growth.
- Measure marketing effectiveness using key performance indicators and ROI metrics.
- Optimize websites and vehicle detail pages to increase traffic and conversions.
- Leverage SEO and local search strategies to improve online visibility.
- Implement SEM campaigns that maximize advertising performance and accountability.
- Build effective paid and organic social media strategies across key platforms.
- Enhance the online customer experience through modern website and content strategies.
- Explore AI-driven marketing tools to gain a competitive advantage.
Call the NCM Institute at 866-756-2620 or complete this form for more information or to register.
Single Class: If canceled 15–30 days prior to the session, 25% of the tuition will be forfeited unless rescheduled for another date within 1 year. If canceled fewer than 15 days prior to the session, 50% of tuition will be forfeited unless rescheduled for another date within 1 year. Non-attendance without prior notification or failure to attend the course within 1 year, will result in full forfeiture of funds. Must call by 2:00PM CST the Friday before the class begins.
GMEP: A $3,000 USD nonrefundable deposit is required at time of application with balance due 14 days prior to class start. Below is the refund schedule for the remaining balance, after the non-refundable $3,000 USD deposit is deducted.
- Cancellation on or before Session 1: 100%
- Cancellation on or before Session 2: 65%
- Cancellation on or before Session 3: 30%
- No Refund will be awarded after completion of Session 3