Mastering Digital Marketing

Mastering Digital Marketing is designed to help attendees expand their online presence, create a framework for success, and understand automotive digital marketing methods. This includes website design, search, lead sourcing, online classifieds, social media, and reputation management. The main emphasis in this course is on developing fundamental concepts along with practical application. We expect attendees of this course to work independently and/or hold their vendors accountable to their digital marketing efforts.

Class Length:2 days

Key Objectives & Competencies:

  • Understand consumer trends and who you’re marketing to
  • Create a 360-degree marketing plan
  • Simplify your website to increase user experience and usability
  • Learn how Google sees your website and optimize the data for search engines
  • Position your dealership to appear in local search results
  • Design a strategy to get great customer reviews
  • Influence customers through social media sites and ads
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Save thousands when you purchase more than one course within any applicable multi-part program!

Mastering Digital Marketing

$1,795 | Per Seat
Recommended for:
Dealers, General Managers, General Sales Managers, and Internet/BDC Managers

Course Dates & Availability

August 4 - 5, 2022 Kansas City, Mo. Limited Availability
November 3 - 4, 2022 Kansas City, Mo. Available

Call the NCM Institute at 866-756-2620  or complete this form  for more information or to register.

Cancellation Policy: More than 15 days, but less than 30 days, prior to session, 25% of the tuition will be forfeited unless rescheduled for another date within 6 months. Less than 15 days prior to session, 50% of tuition will be forfeited unless rescheduled for another date within 6 months. Non-attendance without prior notification* or failure to attend the course within 6 months will result in full forfeiture of funds.
*Must call by 2:00PM CST the Friday before the class begins.