Mastering Digital Marketing

Mastering Digital Marketing is a comprehensive automotive marketing course designed to help dealership leaders leverage digital strategies to increase website traffic, generate qualified leads, and improve overall marketing ROI. Participants will learn how to navigate the evolving digital landscape, optimize customer engagement, and create data-driven marketing campaigns that support dealership growth. The course covers SEO, SEM, paid and organic social media, website user experience, reputation management, Google Business Profile optimization, video marketing, and emerging AI technologies. Through practical exercises, performance analysis, and strategic planning, learners gain actionable tools to improve online visibility, enhance lead conversion, and maximize digital marketing effectiveness.

Class Length:2 days

Key Objectives & Competencies:

Develop data-driven digital marketing strategies that drive dealership growth.
Measure marketing effectiveness using key performance indicators and ROI metrics.
Optimize websites and vehicle detail pages to increase traffic and conversions.
Leverage SEO and local search strategies to improve online visibility.
Implement SEM campaigns that maximize advertising performance and accountability.
Build effective paid and organic social media strategies across key platforms.
Enhance the online customer experience through modern website and content strategies.
Explore AI-driven marketing tools to gain a competitive advantage.

HOW TO CONVINCE YOUR BOSS

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Save thousands when you purchase more than one course within any applicable multi-part program!

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Mastering Digital Marketing

Cost:: $1,845 USD | Per Seat
Requirements:: None
Recommended for:: Internet/BDC Managers, Dealers, General Managers, Sales Managers

Course Dates & Availability

July 22 - 23, 2026	Toronto, ON	Available
August 26 - 27, 2026	Kansas City, MO	Available
December 16 - 17, 2026	Kansas City, MO	Available

Call the NCM Institute at 866-756-2620 or complete this form for more information or to register.

This training was by far the most informative and interactive I've been too. We had a fantastic instructor, and the learning environment allowed everyone to learn and share ideas collectively. I will be taking more classes with NCMi!

Bri Collins, Marketing Manager, Midway Motors Hutchinson

This is a great course for beginner and intermediate levels of dealership marketing. The content was engaging, interesting, and packed with invaluable class interaction.

Dana Sanchez, W-K Chevrolet

This NCMi course was incredibly valuable. We covered all of the right topics, the instruction was exceptional, and the environment allowed me to feel safe sharing my experiences and insights with my peers.

Dustin Bailey, Internet Sales Manager, W-K Chevrolet

Single Class: If canceled 15–30 days prior to the session, 25% of the tuition will be forfeited unless rescheduled for another date within 1 year. If canceled fewer than 15 days prior to the session, 50% of tuition will be forfeited unless rescheduled for another date within 1 year. Non-attendance without prior notification or failure to attend the course within 1 year, will result in full forfeiture of funds. Must call by 2:00PM CST the Friday before the class begins.

GMEP: A $3,000 USD nonrefundable deposit is required at time of application with balance due 14 days prior to class start. Below is the refund schedule for the remaining balance, after the non-refundable $3,000 USD deposit is deducted.

Cancellation on or before Session 1: 100%
Cancellation on or before Session 2: 65%
Cancellation on or before Session 3: 30%
No Refund will be awarded after completion of Session 3