Mastering Digital Marketing

Mastering Digital Marketing is designed to help attendees expand their online presence, create a framework for success, and understand automotive digital marketing methods. This includes website design, search, lead sourcing, online classifieds, social media, and reputation management. The main emphasis in this course is on developing fundamental concepts along with practical application. We expect attendees of this course to work independently and/or hold their vendors accountable to their digital marketing efforts.

Class Length:2 days

Key Objectives & Competencies:

  • Understand consumer trends and who you’re marketing to
  • Create a 360-degree marketing plan
  • Simplify your website to increase user experience and usability
  • Learn how Google sees your website and optimize the data for search engines
  • Position your dealership to appear in local search results
  • Design a strategy to get great customer reviews
  • Influence customers through social media sites and ads

Internet Management Program

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Mastering Digital Marketing

Cost:
$1,795 | Per Seat
Requirements:
None
Recommended for:
Dealers, General Managers, General Sales Managers, and Internet/BDC Managers

Course Dates & Availability

February 4 - 5, 2021 Kansas City, MO Available
May 6 - 7, 2021 Kansas City, MO Available

Call the NCM Institute at 866-756-2620 or complete this form for more information or to register.

This training was by far the most informative and interactive I've been too. We had a fantastic instructor, and the learning environment allowed everyone to learn and share ideas collectively. I will be taking more classes with NCMi!

Bri Collins, Marketing Manager, Midway Motors Hutchinson

This is a great course for beginner and intermediate levels of dealership marketing. The content was engaging, interesting, and packed with invaluable class interaction.

Dana Sanchez, W-K Chevrolet

This NCMi course was incredibly valuable. We covered all of the right topics, the instruction was exceptional, and the environment allowed me to feel safe sharing my experiences and insights with my peers.

Dustin Bailey, Internet Sales Manager, W-K Chevrolet

Cancellation Policy: More than 15 days, but less than 30 days, prior to session, 25% of the tuition will be forfeited unless rescheduled for another date within 6 months. Less than 15 days prior to session, 50% of tuition will be forfeited unless rescheduled for another date within 6 months. Non-attendance without prior notification* or failure to attend the course within 6 months will result in full forfeiture of funds.
*Must call by 2:00PM CST the Friday before the class begins.