DEVELOP AND TRAIN TO RETAIN YOUR BEST

Mastering Digital Marketing

Mastering Digital Marketing is designed to help attendees expand their online presence, create a framework for success, and understand automotive digital marketing methods. This includes website design, search, lead sourcing, online classifieds, social media, and reputation management. The main emphasis in this course is on developing fundamental concepts along with practical application. We expect attendees of this course to work independently and/or hold their vendors accountable to their digital marketing efforts.

Class Length:2 days

Key Objectives & Competencies:

  • Understand consumer trends and who you’re marketing to
  • Create a 360-degree marketing plan
  • Simplify your website to increase user experience and usability
  • Learn how Google sees your website and optimize the data for search engines
  • Position your dealership to appear in local search results
  • Design a strategy to get great customer reviews
  • Influence customers through social media sites and ads
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Mastering Digital Marketing

Cost:
$1,795 | Per Seat
Requirements:
None
Recommended for:
Dealers, General Managers, General Sales Managers, and Internet/BDC Managers

Course Dates & Availability

April 5 - 6, 2023 Kansas City, Mo. Available
August 3 - 4, 2023 Kansas City, Mo. Available
October 4 - 5, 2023 Kansas City, Mo. Available

Call the NCM Institute at 866-756-2620  or complete this form  for more information or to register.

Single Class: If canceled 15–30 days prior to the session, 25% of the tuition will be forfeited unless rescheduled for another date within 6 months. If canceled fewer than 15 days prior to the session, 50% of tuition will be forfeited unless rescheduled for another date within 6 months. Non-attendance without prior notification or failure to attend the course within 6 months, will result in full forfeiture of funds. Must call by 2:00PM CST the Friday before the class begins.

GMEP: A $3,000 nonrefundable deposit is required at time of application with balance due 14 days prior to class start. Below is the refund schedule for the remaining balance, after the non-refundable $3,000 deposit is deducted.

  • Cancellation on or before Session 1: 100%
  • Cancellation on or before Session 2: 60%
  • Cancellation on or before Session 3: 30%
  • No Refund will be awarded after completion of Session 3