Internet Management Program
The Internet Management Program is designed to help attendees expand their online presence, create a framework for success, and understand digital marketing methods. This includes website design, search, lead sourcing, online classifieds, social media, and reputation management. Additionally, students will learn the best operational structure, core and situational processes, and proven communication tactics for email, phone, text, chat, video, and postal mail, all with a focus on providing an exceptional return on your investment.
Save $500 with this Package!
Internet/BDC Operations Management will teach you the best operational structure, core processes, and situational processes for an Internet and BDC department. Taught by the experts of Kain Automotive, attendees will learn proven communication tactics and word tracks for email, phone, text, chat, video, and mail. All classroom discussions are focused on improving your team and providing an exceptional return on your investment. Attendees will return with a Digital Success Guide, Inbound Call Guide, and Outbound Call Guide to ensure class curriculum succeeds back at your dealership
Class Length: 2 days
Key Objectives & Competencies:
- Understand the dynamics that involve the entire digital experience – the technical, where they find you, and ultimately what the experience is when they visit the
dealership - Create a true VIP experience utilize that to inspire the appointment
- Identifying the correct structure for your operation
- Differentiate your dealership with proven processes and how to make them work
- Continued database marketing
- The Right Language to lead the call – proven word tracks
- Quality communication techniques using text and email that compel a response
- Video Conferencing is the next engagement superpower
Mastering Digital Marketing is designed to help attendees expand their online presence, create a framework for success, and understand automotive digital marketing methods. This includes website design, search, lead sourcing, online classifieds, social media, and reputation management. The main emphasis in this course is on developing fundamental concepts along with practical application. We expect attendees of this course to work independently and/or hold their vendors accountable to their digital marketing efforts.
Class Length: 2 days
Key Objectives & Competencies:
- Understand consumer trends and who you’re marketing to
- Create a 360-degree marketing plan
- Simplify your website to increase user experience and usability
- Learn how Google sees your website and optimize the data for search engines
- Position your dealership to appear in local search results
- Design a strategy to get great customer reviews
- Influence customers through social media sites and ads
Call the NCM Institute at 866-756-2620 or complete this form for more information or to register.
Single Class: If canceled 15–30 days prior to the session, 25% of the tuition will be forfeited unless rescheduled for another date within 6 months. If canceled fewer than 15 days prior to the session, 50% of tuition will be forfeited unless rescheduled for another date within 6 months. Non-attendance without prior notification or failure to attend the course within 6 months, will result in full forfeiture of funds. Must call by 2:00PM CST the Friday before the class begins.
GMEP: A $3,000 nonrefundable deposit is required at time of application with balance due 14 days prior to class start. Below is the refund schedule for the remaining balance, after the non-refundable $3,000 deposit is deducted.
- Cancellation on or before Session 1: 100%
- Cancellation on or before Session 2: 60%
- Cancellation on or before Session 3: 30%
- No Refund will be awarded after completion of Session 3