General Sales Management III: Application

General Sales Management III is the advanced capstone course in the GSM series, designed to help dealership leaders master high-level sales management strategies that drive profitability, operational efficiency, and team performance. Participants will learn how to recruit, develop, and coach top-performing sales teams, optimize sales department structure, leverage eCommerce and BDC strategies, manage sales pipelines, and make data-driven business decisions. Through interactive discussions, financial performance analysis, hands-on exercises, and NCM's Commitment process, learners create customized action plans tailored to their dealership goals. The course delivers practical leadership tools and proven strategies for sustained dealership growth and sales success.

Class Length:2 days

Key Objectives & Competencies:

Elevate leadership effectiveness through advanced coaching and accountability practices.
Build high-performing sales teams through strategic hiring and development.
Strengthen sales performance with structured coaching and deal management processes.
Optimize sales and service pipelines to increase customer acquisition and retention.
Design organizational structures that improve sales department efficiency and results.
Leverage eCommerce and BDC strategies to maximize digital sales opportunities.
Improve productivity through proven time, task, and priority management systems.
Develop and present a strategic action plan focused on long-term growth.

HOW TO CONVINCE YOUR BOSS

Save by Bundling

Save thousands when you purchase more than one course within any applicable multi-part program!

Request Information

General Sales Management III: Application

Cost:: $1,845 USD | Per Seat
Requirements:: General Sales Management I: Foundation & General Sales Management II: Strategies (at least 6 months after completing GSM II)
Recommended for:: General Sales Managers, New or Used Vehicles Sales Managers, F&I Directors, F&I Producers, and Variable Operations Directors

Course Dates & Availability

August 10 - 11, 2026	Kansas City, MO	Available
October 5 - 6, 2026	Kansas City, MO	Available
December 7 - 8, 2026	Kansas City, MO	Available

Call the NCM Institute at 866-756-2620 or complete this form for more information or to register.

This is truly a next-level setting that offers a macro view of our challenges instead of the micro view we are used to operating from in our dealerships.

This is truly a next level setting that offers a macro view of our challenges instead of the micro view we are used to operating from in our dealerships.

Because of the skills I've learned in the GSM program, I've become a well-rounded manager who can coach our team into becoming even more successful. NCMi has helped me grow our dealership.

Nate Myers, Assistance Service Manager, Performance Toyota

The GSM module has increased our store's profitability and culture. Thank you!

Peter Carollo, General Sales Manager, Jaguar Land Rover Las Vegas

Single Class: If canceled 15–30 days prior to the session, 25% of the tuition will be forfeited unless rescheduled for another date within 1 year. If canceled fewer than 15 days prior to the session, 50% of tuition will be forfeited unless rescheduled for another date within 1 year. Non-attendance without prior notification or failure to attend the course within 1 year, will result in full forfeiture of funds. Must call by 2:00PM CST the Friday before the class begins.

GMEP: A $3,000 USD nonrefundable deposit is required at time of application with balance due 14 days prior to class start. Below is the refund schedule for the remaining balance, after the non-refundable $3,000 USD deposit is deducted.

Cancellation on or before Session 1: 100%
Cancellation on or before Session 2: 65%
Cancellation on or before Session 3: 30%
No Refund will be awarded after completion of Session 3