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General Sales Management II: Strategies
General Sales Management II builds on the foundation established in GSM I, providing dealership leaders with advanced strategies to improve sales performance, strengthen accountability, and drive operational excellence. Participants will explore effective management practices, recruitment and retention strategies, performance coaching, digital marketing optimization, and emerging automotive industry trends. The course emphasizes data-driven decision-making, ROI analysis, and actionable planning to improve dealership profitability and team performance. Through instructor-led discussions, hands-on financial analysis, and NCM’s Commitment process, learners develop customized implementation plans that support long-term success, operational efficiency, and high-performing sales organizations.
Class Length:2 days
Key Objectives & Competencies:
- Advance new vehicle department performance through data-driven management strategies.
- Identify high-impact opportunities using dealership financial and operational metrics.
- Recruit, develop, and retain top-performing sales professionals.
- Establish accountability systems that strengthen team performance and execution.
- Leverage digital marketing and internet sales to increase lead conversion.
- Analyze variable operations KPIs to uncover growth opportunities.
- Adapt sales strategies to evolving consumer buying behaviors and trends.
- Develop and present a strategic action plan focused on measurable results.
Save by Bundling
Save thousands when you purchase more than one course within any applicable multi-part program!
General Sales Management II: Strategies
- Cost:
- $1,845 USD | Per Seat
- Requirements:
- General Sales Management I: Foundation
- Recommended for:
- General Sales Managers, New or Used Vehicles Sales Managers, F&I Directors, F&I Producers, and Variable Operations Directors
Course Dates & Availability
| July 22 - 24, 2026 | Kansas City, MO | Available |
| August 19 - 21, 2026 | Kansas City, MO | Available |
| September 23 - 25, 2026 | Kansas City, MO | Available |
| October 21 - 23, 2026 | Kansas City, MO | Available |
| November 18 - 20, 2026 | Toronto, ON | Available |
| December 16 - 18, 2026 | Kansas City, MO | Available |
Call the NCM Institute at 866-756-2620 or complete this form for more information or to register.
Single Class: If canceled 15–30 days prior to the session, 25% of the tuition will be forfeited unless rescheduled for another date within 1 year. If canceled fewer than 15 days prior to the session, 50% of tuition will be forfeited unless rescheduled for another date within 1 year. Non-attendance without prior notification or failure to attend the course within 1 year, will result in full forfeiture of funds. Must call by 2:00PM CST the Friday before the class begins.
GMEP: A $3,000 USD nonrefundable deposit is required at time of application with balance due 14 days prior to class start. Below is the refund schedule for the remaining balance, after the non-refundable $3,000 USD deposit is deducted.
- Cancellation on or before Session 1: 100%
- Cancellation on or before Session 2: 65%
- Cancellation on or before Session 3: 30%
- No Refund will be awarded after completion of Session 3