For non-auto clients, visit sf.ncmassociates.com.
CRM and Internet Performance Workshop
The CRM and Internet Performance Workshop is designed for dealership leaders responsible for managing the internet sales funnel. This workshop takes a structured, data-driven approach to improving digital performance by helping participants identify the true causes behind underperforming CRM metrics.
Through analysis of CRM data, operational processes, and pre-work Mystery Shop or CRM Process and Performance Review results, participants will learn how to diagnose breakdowns, uncover root causes, and take targeted action. The focus is on building a repeatable framework for evaluating and improving internet sales performance—not just applying quick fixes.
This course is exclusively offered virtually through NCM eLearn.
Class Length:2 Live Virtual Sessions (90 minutes each), delivered over two weeks
Key Objectives & Competencies:
- Diagnose breakdowns in the internet sales funnel
- Analyze CRM data to identify performance gaps
- Identify root causes behind underperformance
- Evaluate lead handling and follow-up processes
- Assess team behaviors impacting results
- Apply a structured, data-driven framework
- Develop targeted action steps for improvement
Save by Bundling
Save thousands when you purchase more than one course within any applicable multi-part program!
CRM and Internet Performance Workshop
- Cost:
- $695 USD | Per Seat
- Requirements:
- Participants must complete a Mystery Shop (or CRM Process and Performance Review) prior to Session 1
- Recommended for:
- BDC Managers, Sales Managers, GMs, and Service Managers
Course Dates & Availability
| July 10, 2026 | S1 | Available |
| July 24, 2026 | S2 | Available |
Call the NCM Institute at 866-756-2620 or complete this form for more information or to register.
Single Class: If canceled 15–30 days prior to the session, 25% of the tuition will be forfeited unless rescheduled for another date within 1 year. If canceled fewer than 15 days prior to the session, 50% of tuition will be forfeited unless rescheduled for another date within 1 year. Non-attendance without prior notification or failure to attend the course within 1 year, will result in full forfeiture of funds. Must call by 2:00PM CST the Friday before the class begins.
GMEP: A $3,000 USD nonrefundable deposit is required at time of application with balance due 14 days prior to class start. Below is the refund schedule for the remaining balance, after the non-refundable $3,000 USD deposit is deducted.
- Cancellation on or before Session 1: 100%
- Cancellation on or before Session 2: 65%
- Cancellation on or before Session 3: 30%
- No Refund will be awarded after completion of Session 3