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How to Use Customer Feedback to Improve Dealership Operations

WRITTEN BY: NCM ASSOCIATES Posted on 02 19, 2026

In the automotive retail world, success isn’t just about selling vehicles—it’s about delivering experiences that inspire loyalty, repeat business, and referrals. That’s why gathering and acting on customer feedback is one of the most powerful tools a dealership can use to drive improvement. Here, NCM Associates will explore how to collect, interpret, and apply customer feedback to strengthen operations across every department.