Kirk Felix
Moderator/Consultant
Kirk joined NCM in July of 1999. Since that time, he has proven himself to be a valuable asset to his 20 Group clients. Kirk is the automotive consultant and moderator for several groups that include Chevrolet, Chrysler, Ford, and Honda dealers, as well as two fixed operations director groups and an Independent Auto Auction group. During his time with NCM, Kirk has been asked to moderate groups for Group 1, Penske Auto Group, and Sonic Automotive. He is currently NCM’s exclusive moderator for the University of Toyota and their Service Performance Groups.
Prior to joining NCM, Kirk gained 20 years of experience working in both automotive retail and wholesale environments. It was while working as a technician that Kirk completed his education and graduated from the University of Colorado at Denver with a Bachelor of Science in Business. Upon graduation, Kirk began the first portion of his wholesale career with American Honda. He was promoted quickly within Honda and was soon awarded the position of District Service Manager in the largest district in the nation, Los Angeles. Kirk went on to expand his wholesale experience as a fixed operations consultant for the Lexus Division of Toyota Motor Sales.
Kirk’s retail experience began by managing Norm Reeves Acura's service department where he quickly escalated it to the number one service department in the district. When Kirk proved himself at the Acura store, he became the service director at Norm Reeves Honda Superstore in Cerritos, California. He expanded that department to the largest customer-pay department in the nation while achieving a 14-point gain in CSI. Kirk’s unique background in both retail and wholesale has given him valuable insight, which qualifies him as an ideal contributor at NCM Associates.
Client profitability is a measure of Kirk's success.
Brady Lovelady, dealer principal at Perfection Honda in Albuquerque, N.M., has been a member of Kirk's Team Honda 20 Group since 2014. From the beginning, Kirk and the group held Brady accountable for the profitability of his dealership. There was always a reason that Brady's performance was below group average even though commitments were reviewed at the meetings and advice was offered for specific metrics. Brady knew he had opportunities to improve the performance of his dealership, in every department, but he was not making the hard decisions needed to improve performance. He needed to address the strength of his management team and the accountability within the dealership. Kirk and the group helped Brady see the potential of his dealership and encouraged him to address decisions he needed to make after each meeting. Brady's composite results tell the whole story. Brady's total dealership profit climbed from $1.6M at 19.7% net to gross in 2014 to a projected $2.8M at 28.4% net to gross by the end of 2017. He increased his F&I from $753 per retail unit to $945 per retail unit. His sales department net profit rose from a 3.6% net to gross in 2014 to a whopping 11.3% net to gross in mid-2017! Brady's total fixed operations net profit went from 16.6% net to gross to a phenomenal 30.1% net to gross. Brady continues to engage in Kirk's 20 Group and improve his dealership, one metric at a time. While Kirk won't take all the credit, he does admit that his 20 Group lent Brady a helping hand, and a little "tough love", just when his dealership needed it the most.
